RACKET
EDITORIAL DESIGN
DESIGN DIRECTION
SCOPE
Branding
Publication Design
Motion
ORIGIN
Cincinnati, OH
Fall 2025
Racket is a tennis publication for everything that happens beyond the scoreboard: the personalities that turn a match into a moment. It pushes back against the polite, buttoned-up tone of traditional tennis media and makes room for the sport’s raw energy, both on the court and off it.
The design lives in the split second where tennis turns. Wide, quiet pages give the reader room to breathe, then the type breaks apart and the color tears across the spread in streaks that follow each player’s swing. Headlines like The Serve and Love All are set big enough to feel like a hit, while their letterspaced echoes drift across the page like a ball still in the air.
WORDMARK DESIGN
PUBLICATION DESIGN
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