What is the future of the bakery aisle? The bakery aisle is one of the most familiar stops in any grocery store, and one of the easiest to walk past. Breads, breakfast pastries, muffins and donuts all compete for attention on long, crowded shelves, and shoppers are often left to search rather than discover.

During my Spring 2026 co-op with M+C Saatchi, I worked with Campbell’s to reimagine how consumers shop in the bakery aisle. I collaborated with designers and strategists to develop a series of aisle buildouts, blade signage, and shelf signs. The goal of this retail strategy project is to bring shoppers back to the center store.

Due to the ongoing nature of this project, I can only show selected ideation and concepts. I would love to discuss my experience further in person or in an interview space.