SUMA
RESTAURANT BRANDING
BRAND DIRECTION
SCOPE
Branding
Research
Menu & Web Design
ORIGIN
Cincinnati, OH
Summer 2026
Suma is a vegan-first restaurant inspired by the Inca. It’s built on Andean ways of farming. Its name comes from sumaq, a Quechua word for beauty and quality, used not for luxury but for something grown in right relationship with the earth.
I built the brand around three values: kinship, abundance, and regeneration. I shaped the dining experience after the Andean cosmos, so the menu moves through three realms, from the airy Upper World to the cultivated Earthly World to the Underworld, where the soil keeps what it holds.
WORDMARK DESIGN
VISUAL SYSTEM
MENU & WEB DESIGN