SUMA
RESTAURANT BRANDING

BRAND DIRECTION

SCOPE

Branding
Research
Menu & Web Design

ORIGIN

Cincinnati, OH
Summer 2026



Suma is a vegan-first restaurant inspired by the Inca. It’s built on Andean ways of farming. Its name comes from sumaq, a Quechua word for beauty and quality, used not for luxury but for something grown in right relationship with the earth.

I built the brand around three values: kinship, abundance, and regeneration. I shaped the dining experience after the Andean cosmos, so the menu moves through three realms, from the airy Upper World to the cultivated Earthly World to the Underworld, where the soil keeps what it holds.


WORDMARK DESIGN

VISUAL SYSTEM

MENU & WEB DESIGN

BRAND TOUCHPOINTS